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Beltrami Area Service Collaborative

CLIENT SINCE 2019

Be Present is a campaign to foster healthy youth engagement with school, family, and community. The campaign is coordinated by Beltrami Area Service Collaborative and funded by a grant from the Minnesota Department of Public Safety.

Services: Logo & Branding, Video Production, Social Media Campaigns and Graphics

The Challenge

The client was seeking a campaign to primarily target 4th-12th graders and their families to provide education on the negative impacts of excessive screen time. The timeline for the campaign was the September through May in order to reach students during the school year.

Strategy

The Be Present campaign focuses on the importance of being present for life's most important moments and memories, by putting down your phone or device in order to be attentive to your surroundings. A more modern logo was created, along with accompanying graphics for social media. A video featuring local students and their families was also created. Social media campaigns were run on a monthly basis for increased reach.

Video Production