Business Snapshots

Business snapshots, put your best foot forward blog header

Images speak a thousand words and the use of quality photos in your website is critical to having a good, well set-up website. Even better is the use of videos on your website. Your customers want to see what you have to offer, and imaging is the way to go. There are many different ways you can use images in your website. Either still photography and video with still photography, or you can amp it up with the use of drone imaging and 360-degree photography.

Drones are becoming more and more common with the use of video. What better way to show off your store front and services than with a clean aerial view? Capture the essence of your business through drone imaging by using the unique photos and videos on your social media sites as well as your website. Consumers love to see new ways of looking at things, just make sure you follow the drone guidelines and most importantly – have fun!

360-degree imaging is another way to capture your business. The imaging world is undergoing a drastic change and 360-degree cameras are becoming increasingly popular. This is more of virtual reality, allowing people to see multiple angles of the same shot. The use of this type of imaging allows viewers to feel as close to reality as possible. Consumers want authentic, live information and 360-degree imaging fits this demand.

Whatever you choose, make sure your videos and photographs are of what your potential customers want to see. Services you offer, employees, products for sale, the inside of your store or the outside of your business. This will help let people feel like you can be trusted and that you are reputable and care about what your customers think. Videos and photographs help make a good website into a great one and can give you more social media post options. Take the time to show off what you’ve built and don’t be afraid to try something new.

About the author illustration for digital products specialist Holly Hedeen