Facebook for Small Business
We know how much of an influence Facebook has on social media. It’s one of the most popular media platforms for small businesses and with easy access to social media marketing, paid advertising, and analytics, it’s one of the easiest platforms to use when marketing your business. Creating a business page on Facebook is easy, but making sure you’re creating the right content, finding your audience, and making sure you utilize all that’s available can be a bit of a daunting task. Here are a few basics to follow while marketing on Facebook for small business:
Create a Business Page: Make sure you create an actual business page for your company. It’s easy to do, GO HERE and just follow the prompts and fill in all your business information. The more information you can provide, the better your page will be. Use your logo (if possible) as your profile picture and your cover photo could be anything from the outside of your business to a service you provide. Also, make sure you fill out the description. This is where you tell your audience a little about your business. There are many different options to fill out; try utilizing everything you can.
Find Your Followers: Alert your existing customers that you are on Facebook by putting a sign up in your business, create an email announcement, or hand out business cards with your new Facebook information on them. Invite your friends and family to ‘like’ your business page. Creating a Facebook Ad campaign is a smart way to get your name out there and you get to decide how much to spend, who to target your ads to, and how long to run the ads.
Create Content: Commit to providing your followers with up-to-date information about your business. Make sure the content is fresh, relevant, and entertaining. After all, there is a lot of information on Facebook vying for their attention. Post how-to guides, infographics, short videos, and talk about your services and products. Then post when your audience is most active on social media so they will hopefully engage with your awesome content.
Facebook is a mecca of social media content. Creating engaging posts and making sure it’s easy to find you is half the battle of gaining new customers. If you are looking at creating an effective Facebook page with fun and informative content, Pinnacle Marketing Group can help. Contact us today for a free consultation!