Getting The Most Out of Your Video

As more small businesses turn to websites to help sell their services and products, it’s even more important to vigilant with the type of content on your website. Making sure you have the basic information isn’t enough. You want the public to visit your website, and have a reason to stay on your website, learning about what it is that makes you stand out from the rest of your competitors. Making sure you use video is a great way to make sure you will grab the attention of your potential customers. Video is processed by the brain much faster than written text and allows a business to form a closer connection with the public.

Some of the best website videos are simple and don’t need a lot of glitz and glamor. A basic introductory video would even suffice. Let your website views know who you are, your services or products, and welcome them to browse through your site. Another great video would be to explain how your services work. Teach your audience something new. Better yet, show off your culture. Get your employees involved and really introduce the public to what your small business is all about.

Your business videos aren’t just for the website. These little gems can also be used across all your social media sites. Posting your videos on sites like Facebook, Twitter, Instagram, or Pinterest (just to name a few), reaches more of your following, and will even help add to your social following. Not to mention it’s also a great way to entertain your audience.

As stated above, videos don’t have to be a long or fancy ordeal. Just make sure you follow some simple guidelines to make sure your video is engaging and noticeable.

  1. Make sure to have a script. You don’t want to just start babbling on about anything and everything.
  2. Make sure you have a clear and simple message.
  3. Focus on one or two services or products at a time. You don’t want to overwhelm your audience with too much information.
  4. Keep it short. You don’t need a lengthy video. 30 seconds to a minute is all you need.
  5. Make sure your videos are optimized for playback on all mobile devices.

Small businesses can really get a lot of bang for their buck using video. If you have the right equipment, videos are easy to put together and really can make or break your website and social media following. Just remember, be engaging, be educational, and have fun!

About the author illustration for digital products specialist Holly Hedeen