Google Voice Search: How It’s Changing the Way We Search

Google voice search: how it's changing the way we search blog header

Google Voice Search is truly in the up and coming for businesses to utilize in their SEO practices. But what, exactly, is Google Voice Search? It’s a function that allows users to search the Web using Google through spoken voice commands rather than typing out long sentences.

Similar to Apple’s Siri and Amazon’s Alexa, Google Voice Search can give you accurate results with the use of spoken commands. Whether using it to get directions, dictate text messages, call functions and media play, Google Voice Search may not seem that exciting at first, however more and more people are utilizing this incredible function.

The ease of use, compared to typing out a question, is just one of the ways this feature is growing in popularity. It’s useful when hands or visibility isn’t available, a need for faster results, or difficulty typing on certain devices. No matter how you use the feature, most can agree it’s use is helpful whether at home or on the go.

Because of the popularity, consumers can literally ‘ask’ Google to help them find stores selling goods they want to buy and check important information like store hours and coupon possibilities. So, if you’re not up-to-date on your SEO practices, the chances of showing up as a result could be slim. The higher you rank, the more likely you will appear as one of these search results.

Getting your site optimized for Google Voice Search is as easy as making sure you are up-to-date with current SEO practices. If you’re not, you have a lot of work to do, but the work is well worth it. Think about the questions that may be asked by a consumer, and make sure those answers are found throughout your website content. Services, brands, products, hours of operation, and location are all important information to have listed on your website.

Voice searching is only going to grow in popularity, so making sure your business is ready and can be found is key to keeping up with the trends. Long-tailed keywords (words and sentences that are less popular but drives more traffic), updating your Google My Business listing (the more current your information is, the better chance you have of appearing in searches), and utilizing AdWords can improve your business’s chance of keeping up with the Google Voice Search trend.