How to Have a Strong Client Relationship
Having a strong client relationship is important not only for keeping them as customers, but also important for you to be able to help them in their needs and wants. When you know what service a customer is looking for before they tell you, it builds a lasting connection. Having a few qualities up your sleeve will assist in binding that relationship and help it last for years to come.
Those qualities are easy to come by and boils down to one main goal – trust. You build trust through reliability, friendliness, patience and humility. All attributes that customers want to see anyway. Be reliable. Being consistent in your products and services, no matter the business, allows your customers the knowledge that when they need something, you are the one to go to. Being reliable doesn’t mean you can never change products or services, it means that you know which products are most valuable to your customers.
Friendliness is basically a given. Get to know your customers on a more personal level. Ask for their name, what they might like to do with the services you provide, see if you can help in other areas of your business. Be kind and open and always treat your customer to that award-winning smile of yours. There’s nothing wrong with being social. They will remember you when the time comes to use your services again
Be patient. Not every customer is going to know exactly what they want or need. Ask questions about their project or why they need something you have to offer. Showing patience is a virtue which many of us forget. Having it with your clients shows you are willing to help, teach, and provide for their wants.
Humility may seem the odd man out in this list, but in all reality, it’s a measure of success. Once trust is established, your customers may very well offer suggestions of their own, some which may come in handy down the road. It can be difficult to know everything going on so when a customer informs you of a new product or service, take the suggestion to heart and see if it fits in your business plan. It may even help you sell another service to others in need.
A little trust goes a long way. Don’t be afraid to dig into the social world of your customers and learn something from them as they learn from you.