How to Market on Social Media

You want to be able to reach as much of the population as possible when marketing on social media, however many businesses try to reach everyone. This can be a mistake. Understanding your audience is the first step in sending the right message to the right people to meet your marketing goals.

Finding your target audience isn’t a difficult process as long as you are willing to put in a little work. You’ll need to know things like their ages, locations, and engagement patterns to effectively market to them. The easiest way to do this is to use social media analytics. Social platforms like Facebook and Twitter already have built-in analytics that can tell you about your followers. They can tell you when and where your followers post and other interests. The best part – Facebook and Twitter analytics are free for a business to use.

Check out your competitors and keep a watchful eye on what they are doing and what they might be doing wrong. That way you can supply the information customers may be looking for that they aren’t getting from your competitor. This will help give you an insight on how to talk to your audience to best give them the information they need. Defining your goals is to guide your efforts is extremely important. The SMART goal strategy can provide a helpful direction for you to take when marketing on social media. Make sure you’re specific with your goals, that your goals are achievable and relevant, and that you are working on each goal in a timely manner. Give yourself a solid starting point and check out SMART.

Posting relevant content regularly can make all the difference in maintaining and increasing your audience and customer base. You must post compelling and engaging content regularly. Posting allows your audience to get to know you as a business, learn to depend on you, and ultimately trust your business brand. But it also shows you have information and knowledge you would like to share with your audience. Talk about your business story, services and products you offer, or events that may be taking place in the future.

The most important thing you can do is interact with your followers. They like interacting with brands on social media and you get the benefits of an expanded market reach, boosted brand awareness, and overall a cost-effective way to market your business. So, ask and answer questions, use GIFs and videos to attract follower attention, or even start a Facebook Live chatroom.

There are many ways to successfully market your business on social media and this article only follows a few of those ways. If you want to really amp up your social media game or are just starting to look into social media marketing, contact Pinnacle Marketing Group today to see all the ways we can help.

About the author illustration for digital products specialist Holly Hedeen