Instagram Tools for Businesses

When it comes to your business, Instagram can be a game-changer. From construction companies to hair salons, Instagram has the power to expand your business’s reach and increase customer engagement. Plus, any business can thrive on Instagram – even the small ones.

The main reason why Instagram is great for businesses is because of the wide range of features the platform offers. While it’s easy to just post a picture to your page every couple of weeks, there are several additional features to take advantage of.

One impactful Instagram feature for businesses is the ability to create shoppable posts, which are product posts that link straight to your website. These posts are kept under a special tab on your profile so users can view all your shoppable posts in one area. Shoppable posts are only available to business profiles, so you’ll need to keep that in mind when you set up your Instagram account.

Another valuable Instagram feature for businesses to know about is Instagram Reels. Reels are 15-30 second videos that you can film and edit right within the app. This allows you to create unique and niche video content that caters directly to your audience. Instagram Reels are the perfect place to showcase tips and tricks, employee spotlights, or “behind the scenes” videos.

Instagram stories are another feature that can be helpful for keeping your customers interested. Stories are posts that are viewed by clicking on your profile photo and only last for 24 hours. Stories offer fun customizable features like polls, questions, and quizzes – Use these to your business’s advantage!

For example, a retail shop may post a story asking, “What products would you like to see at the shop?” or even use a poll to give their audience options. Posting interactive stories allows you to gain insight into what your customers want to see and lets them give their feedback.

The most important thing to remember is to not feel overwhelmed or intimidated by Instagram. As long as you’re creating content your audience enjoys and coming up with new and creative ways to do so, you’re on the path to Instagram success!

Need help growing your business’s social media presence? Our team at Pinnacle Marketing Group would love to create a custom social media strategy that works for you.

About the author illustration and description for account manager Madelyn Haasken