SEO Terms Marketers Should Know: The Essentials

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SEO Terms Marketers Should Know: The Essentials

Navigating the world wide web of SEO can be challenging and confusing. It can save you time and headache to work with an expert who has spent time researching and applying the best practices. When it comes time to assess your sites SEO and make improvements, refer to this list of essential search engine optimization (SEO) terms to help communicate with developers and make your website the effective marketing tool is was meant to be.

301 Redirect – A way to make one web page redirect the visitor to another page. Whenever you change the web address of a page, apply a 301 redirect to make the old address point to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

Anchor Text – The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.

CSS (Cascading Style Sheets) – The part of your code that defines how different elements of your site look (examples: headers, links).

HTML – The code part of your website that search engines read. Keep your HTML as clean as possible so that search engines read your site easily and often. Put as much layout-related code as possible in your CSS instead of your HTML.

PageRank – A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as ‘Toolbar PageRank.’ Note: PageRank relevancy is changing.

RSS Feed – RSS stands for ‘really simple syndication.’ It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.

Traffic Rank – The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.

Above the Fold – Content that appears on a website before the user scrolls.

Indexed Page – A webpage that has been discovered by a crawler, has been added to a search engine index, and is eligible to appear in search results for relevant queries.

Link Building – A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility.

Responsive Website – A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.

User Experience (UX) – The overall feeling users are left with after interacting with a brand, its online presence, and its product/services.

It’s important to know the terms when dealing with your SEO. Make sure you understand the above in order to get the most out of your SEO practices as possible.

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