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Southwest Broadband


Southwest Broadband, located in Lakefield, MN, is a local communications provider of voice, video, and internet services across Southwestern Minnesota. Southwest Broadband provides their own streaming app called Southwest Stream, which features their full TV lineup.

Services: Website Design & Maintenance, Social Media Management, Facebook and Google Ad Campaigns, Radio, Video Production, Marketing Strategy, and Design Services

The Challenge

Initially, Southwest Broadband came to Pinnacle by referral with the need for marketing assistance in transitioning their clients from their cable TV to their new streaming app, Southwest Stream. Over the years, we have handled their full marketing to help promote other services including their build out of high-speed internet and home managed Wi-Fi.

The Strategy

For Southwest Stream, we worked closely with the client to craft messaging and design pieces that educated customers through a series of direct mailings, hosted clinics, educational videos, web landing pages and instructional pieces. Campaign and efforts were so successful, Southwest Broadband kept Pinnacle on as their full time marketing provider.

Travis Thies


"I highly recommend Pinnacle Marketing Group! Caralee and her staff are extremely talented and knowledgeable in what they do and a pleasure to work with. They enable small staffed businesses such as ourselves the opportunity to maintain a strong effective online marketing and social media presence while allowing us the ability to focus on our greatest assets, our customers."


Southwest Broadband Website

The Southwest Broadband website has a responsive design, featuring the client's top services of Voice, Video, Internet, and Whole Home Managed Wi-Fi for both residential and business customers.