Surviving Local Search
The idea of local search can be frustrating and often confusing, especially for small business owners. The online and local search world covers a broad spectrum, but with little or no time to spend on making sure your information is correct, there are some easy steps to be taken to ensure your business appears accurately online.
Because of the multiple types of search platforms, making sure your listing appears correctly can be time consuming, but well worth the energy spent. Here are a few ways to help keep your business front and center:
- Keep your online information up-to-date and accurate. This may mean entering different local search sites and requesting information updates.
- Make sure your website is as accurate as possible. Keep your business hours updated, your content fresh, and the site user and mobile friendly.
- Don’t be afraid of reviews. Welcome and encourage reviews from your customers. After all, word of mouth is a powerful thing. Respond to those reviews in a positive and friendly manner.
There are many different avenues to consider when correcting or adding your business information online, and taking the time to search your information out and correct it might seem like a daunting task. Just remember, if you take the time now, the more you’ll be in sync with local search in the future.