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Two Brothers Innovations


Two Brothers Innovations designs and develops high performance open water and ice fishing rods and accessories under the brands of Elliott Rods and 2B Fishing. Built around years of experience by renowned fishing industry innovators Paul and Gregg Thorne, Two Brothers Innovations is passionate on continuing a tradition of quality, performance and innovation.

Services: Design Services, Logo & Branding, Photography, Marketing Strategy, Video Production and Website Design & Maintenance.

The Challenge

Build out not one, but three strong brand identities that break through the noise in today's market while giving credit to a history rich with high-performance product development and innovation.


Grow these unique brands by using strong, consistent messaging and design across e-commerce websites and social media platforms. Use advertising opportunities in publications, grow industry partnerships, design and distribute cohesive marketing and sales collateral, utilize professional product photography, video production, and more.

The Results

After two years of launching, the unmatched product performance and excitement surrounding Two Brothers Innovations, Elliott Rods & 2B Fishing has led to products being sold out within weeks of release and increasing requests for retailer distribution. The future is bright, with Two Brothers Innovations positioned to be a major player in bringing high performance products to fisher-persons everywhere.

Two Brothers Innovations exhibit mockups
Two Brothers Innovations man holding fishing rod
Two Brothers business card design

Two Brothers Innovations - Web Design & Management

A place to tell their story, the Two Brothers Innovations website is a landing page to learn more about the accomplished duo of Paul and Gregg Thorne, their brands Elliott Rods and 2B Fishing, and get future updates.

two brothers innovations web design example

2B Fishing - Web Design & Management

A website with full e-commerce functionality highlighting the fun and exciting 2B Fishing theme. Visitors can find a dealer near them or purchase directly online. The site also provides warranty processing, the winter lineups and is announcing the NEW summer rod series.

2B website

Elliott Rods - Web Design & Management

An e-commerce powerhouse highlighting the edgy Elliott brand. Consumers can purchase now or find local retailers. The website provides breakdowns on summer and winter lines, introduces pro-staff, processes warranty needs and more.

Elliot Rods website