Two Brothers Innovations logo design
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Two Brothers Innovations


Two Brothers Innovations designs and develops high performance open water and ice fishing rods and accessories under the brands of Elliott Rods and 2B Fishing. Built around years of experience by renowned fishing industry innovators Paul and Gregg Thorne, Two Brothers Innovations is passionate on continuing a tradition of quality, performance and innovation.

Services: Design Services, Logo & Branding, Photography, Marketing Strategy, Video Production and Website Design & Maintenance.

The Challenge

Build out not one, but three strong brand identities that break through the noise in today's market while giving credit to a history rich with high-performance product development and innovation.


Grow these unique brands by using strong, consistent messaging and design across e-commerce websites and social media platforms. Use advertising opportunities in publications, grow industry partnerships, design and distribute cohesive marketing and sales collateral, utilize professional product photography, video production, and more.

The Results

After two years of launching, the unmatched product performance and excitement surrounding Two Brothers Innovations, Elliott Rods & 2B Fishing has led to products being sold out within weeks of release and increasing requests for retailer distribution. The future is bright, with Two Brothers Innovations positioned to be a major player in bringing high performance products to fisher-persons everywhere.

Two Brothers Innovations exhibit mockups
Two Brothers Innovations man facing away from camera holding fishing rod over his shoulders
Two Brothers Innovations, Elliott Rods, and 2B Fishing business card design
Two Brothers Innovation YouTube Video Thumbnail

Two Brothers Innovations - Web Design & Managment

A place to tell their story, the Two Brothers Innovations website is a landing page to learn more about the accomplished duo of Paul and Gregg Thorne, their brands Elliott Rods and 2B Fishing, and get future updates.