Use Fonts to Create Personality in Your Brand
Be unique. Be different. Be you.
As you begin the design process for your brand, it may seem difficult to showcase your personality. Font styles can help you achieve a unique personality, like the special detailing on a car and will become recognizable to your audience. Believe it or not, font options go much farther than the ones included in Microsoft word. There are many program choices that can help you set yourself apart from your competition. Pick a professional yet unique font that your audience can associate with you and your business. Make sure not to fall into the trendy font that may not last over time, like bubble letters. When you find the perfect font, be consistent and show it off proudly. Make sure to use this font in your branding across all platforms such as social media, your website, and print advertising. When the holidays roll around or you have an event that you would like to publicize, these types of occasions are the perfect opportunity to use trending fonts to fit the event. Don’t be afraid of branching out and having a little fun!
#1 rule of design, no matter what font you choose to use for your brand, or a fun event, make sure it is legible. Readability is key when you are creating your brand. As you explore the world of fonts you didn’t know before, make sure you pick a great one that your customers will appreciate and learn to recognize!