Use Videos to Show Off What You’ve Got
How do we capture an audience and stand out from competitors using a video?
There is a voice behind every brand. Let your audience hear yours. 65% of people today are considered visual learners and videos have the power to draw more than a million views per day. Take advantage of that by creating a 30 second video for your website and social media platform. This will not only draw attention to your products but also to your brand.
There are many types of videos you can create. By knowing who your target audience is, you can create specific videos that will receive top engagement. Introduce your audience to new products and services you offer. It is important to include your business information but it is also important to include personality. Don’t be afraid to tug on the heart strings or make someone laugh. Include a sense of relatability. For example, Duluth Trading Company does an excellent job at promoting their products while also creating a classic sense of humor within their videos.
Knowing what to include in your video is a challenge however just remember to think simple. If you are in the business of real estate, take a short video of an open house explaining what that specific house has to offer. If your customers see your face, it will create that face value and assurance they may need to venture out and come meet with you.
Let’s say you work for a restaurant, you can take a short video of the amazing food being cooked by your wonderful staff. This allows you to showcase your products and to create the warm inviting feeling you so badly wish to portray.
The creation of a video might seem scary but just remember, keep it simple. Showcase what you know and what you would like to offer your customers. Add the personal touch that will set you apart from your competitors and your customers will be able to recognize who you are from miles away.