Visit Bemidji


Visit Bemidji is the Tourism Bureau for Bemidji, MN. Their primary focus is to attract visitors by promoting all the amazing amenities and attractions of the area. With a recent refresh of their branding and marketing strategy, Visit Bemidji came to Pinnacle to develop a new website.

Services: Website Development and Photography/Video

The Challenge

With a fresh brand and new marketing strategy, Visit Bemidji was in need of a newly branded website that provided user-friendly navigation and the ability to update the most recent happenings across the region. In order to promote the unique amenities and natural beauty of the area, local photography and video was also needed.


A site analysis was performed to assess content, SEO, and navigation. Content was refined and organized for a more user-friendly experience. A fresh design to reflect their branding was applied. Dedicated banner space as well as landing pages were created for event promotions.

Video of the popular 4th of July fireworks as well as seasonal photo and video for various campaigns were also created.

Video Work

Design Work