Why Blogging Matters

Why blogging matters blog header with image of desk

You may wonder what the deal is with all the blogging that goes on out there and why it’s so important, especially to a website and its function. To be honest, blogging is very important to a website as it adds fresh content regularly, as long as you keep up the practice of writing. It can be easy to start a blog and then lose sight of where you are going or what to write about. But if you really look around, there are an abundance of ideas and content possibilities in our everyday lives.

Let’s say you own a flower shop. Blogging about seasonal flowers, benefits in buying houseplants, wedding ideas…the list could be endless. But what if you have a septic service? What do you write about then? Well, how to maintain a healthy septic system, dangers to watch for, everyday advice and problems you’ve run into all fit the bill nicely for good blog articles. And you don’t have to write a novel each time. A few paragraphs will do. Google and your customers don’t want to see or read a blog that isn’t consistent or hasn’t been updated in a year.

Another great reason to maintain a blog is it allows you to reach out to your customers in a new and inviting way. You are engaging with your website users which can pique their interest and possibly answer some questions they may have had. This is reaching out to them on a whole new level.

Blogging may seem tedious at first, but the more you do it, the better you become. The key is to stick with it and let your current and potential customers know you care by digging in to the topic surrounding your business. Don’t have time to write a blog? Pinnacle Marketing Group can help you create and maintain a blog designed just for you.