Naylor Heating & Refrigeration
Naylor Heating & Refrigeration is a family-owned HVAC, refrigeration, and commercial kitchen service provider based in Bemidji, Minnesota. With a long history of serving both residential and commercial customers, they offer 24/7 emergency service, free quotes, and a full range of heating, cooling, and refrigeration solutions to keep homes and businesses running smoothly year-round.
Naylor had already partnered with Pinnacle Marketing Group through directory advertising services. When they began exploring options for local website hosting and improving their online presence, the conversation naturally expanded into a full website development project focused on building a digital presence that matched the strength of their reputation in the community.
Services: Website Development, Directory Advertising
The Challenge
Naylor knew they needed a better online presence. They also came into the project knowing what they wanted their website to look like and how it should be organized.
Pinnacle brought website best practices around layout, user experience, and service messaging. Naylor brought deep knowledge of their customers, their brand, and what matters most to people in the community. Early conversations focused on finding the best way to combine both perspectives, so the site felt true to Naylor while still being easy to use.
At the same time, the new website needed to:
- Clearly show key services, including residential, commercial, refrigeration, and commercial kitchen work
- Make it easy for customers to request service, including 24/7 emergency help
- Match the professional reputation Naylor has built in the Bemidji area over many years
Bringing all of this together into one clear, user-friendly website was the main challenge of the project.
The Strategy
Instead of trying to pick a final design direction right away, Pinnacle focused on collaboration and testing ideas as the project moved forward.
We worked closely with Naylor to review options for the sitemap, navigation, and homepage layout, while staying focused on what mattered most to them and their customers.
That included:
- Reviewing examples of other strong service-based websites, especially how they highlight emergency service and multiple service lines
- Agreeing on the best way to organize pages for Residential, Commercial, and Refrigeration services
- Refining the visual style until the site felt like a true match for Naylor’s brand and customer expectations
The final website combined Naylor’s preferences with Pinnacle’s digital strategy. Strong calls to action were built throughout the site, including 24/7 emergency contact options and free quote prompts, to help drive more customer inquiries.
Website Development
Keeping it cool (and warm) online with a website that works as hard as they do. Click to visit Naylor Heating & Refrigeration
The Results
- A professional, easy-to-use website that clearly explains Naylor’s full range of services
- Simple and visible ways for customers to contact the team, including for 24/7 emergency service
- A stronger working relationship and shared confidence after aligning on the final direction
- A solid website foundation that supports future advertising, SEO, and long-term visibility
By working through the process together, Pinnacle and Naylor delivered a final site that supports both the business goals and the needs of Naylor’s customers.