Connor McCarthy, Author at Pinnacle Marketing Group

How to Spot AI Generated Videos in Your Social Feed 

Cartoon Mona Lisa with a speech bubble reading “How to Spot AI on Social Media!” and a magnifying glass highlighting her distorted hand.

If your social feed has been overflowing with videos that seem just a little too wild to be real, you are not alone. AI generated videos, once easy to spot, are now impressively convincing. From fake news clips to fabricated celebrity moments to animals doing things that defy nature, these hyper real videos are becoming more…

Why Clicks Matter Less in the Age of AI Search

The Way People Search is Changing The way people look for answers online is shifting, and your business may need to shift with it. AI has quickly become part of everyday life. Instead of always “Googling it,” many people now turn to tools like ChatGPT, Gemini, and Copilot to get fast, direct answers. This change…

How Giving Back Can Drive Your Business
Forward

The Problem: Too Many Businesses Are Missing What’s Right in Front of Them In today’s rush to meet deadlines, chase growth, and keep up with trends, it’s easy to overlook something simple but powerful: the community right outside your door. Growth often feels like something you need to pursue far and wide, but sometimes it…

The Skills I Didn’t Realize I’d Use in Marketing

Illustration of a man with a beard working on a laptop, with a megaphone, chat bubble, and glowing lightbulb symbolizing communication and ideas. Text below reads: “The Skills I Didn’t Realize I’d Use in Marketing.

When I first stepped into the marketing world, I thought I knew exactly what I was signing up for. A little creativity here, some data crunching there, and a lot of social media magic. I realized quickly that this wasn’t the whole picture. What I didn’t expect was the set of behind-the-scenes skills that would…

Reflecting on My Internship Experience at Pinnacle

It’s hard to believe I’ve already been at Pinnacle Marketing Group for 8 months-apparently, time really does fly when you’re having fun! I’m Connor, a marketing student at Bemidji State University, and I joined the Pinnacle team in August 2024 as a marketing intern. Since then, I’ve learned a ton, grown in ways I didn’t see coming,…

Embracing Opportunities: Starting my journey as an Intern at Pinnacle Marketing Group

Have you ever felt like life has been moving too fast and you either have to sprint to catch the train or risk being left behind? As a student going into my final year at Bemidji State that very thought has come into my head nearly every day. It’s scary to think about your future…