Battle River Wild Rice logo created by Pinnacle Marketing Group
  Go Back

Battle River Wild Rice


Established in 2005, the Nistler farm lies along the north branch of the winding Battle River near Kelliher– a small town of 260 people in the beautiful Minnesota Northwoods. It is a place where hard work and family values are celebrated every day. These values are what we’ve built our brand upon. We pride ourselves on providing the highest quality rice possible to our customers. We plant, cultivate, harvest, and package the rice grown right here on our family farm. Our customers deserve to know where their food comes from. You get just that when you buy from Battle River Wild Rice, and we wouldn’t have it any other way. We’re proud of our farm because it's large enough to meet demand while still small enough to ensure a quality product year after year. We’re confident you’ll be able to taste the love and dedication we share for wild rice in each bag of Battle River Wild Rice your purchase.

Services: Package Design, Logo & Branding, Photography, Website Development, and eCommerce.

The Strategy

Design a logo and packaging that encapsulates everything Battle River Wild Rice stands for, hard work, and a quality product with a warm family feel. These branding elements are the basis for how the website was designed and the ads that would follow.

The Results

Battle River Wild Rice was only available on store shelves prior to adding an e-commerce element to their website. Now, they do a majority of their retail sales online to customers around the country. Their growing market share is a tribute to the dedication and innovation of their products and marketing strategy.


Battle River Wild Rice

Wild rice, more than almost an other food, seems to emit warmth and create a feeling of being wrapped up in a cozy blanket. That is the feeling we wanted to encapsulate in the Battle River Wild Rice website. You can almost feel the steam rising off the bowl.