Blackduck Chamber of Commerce
CLIENT SINCE 2021
The Blackduck Chamber of Commerce serves as a vital hub for local businesses, fostering connections, promoting services, and enhancing community visibility. Membership provides businesses with networking opportunities, increased sales potential, and strengthened credibility within the region. The Chamber actively supports its members through marketing initiatives, community events, and economic growth resources, positioning itself as a key asset for businesses in Blackduck, MN.
Services: Website Development and Logo Refresh
The Challenge
Prior to working with Pinnacle Marketing Group, the Chamber’s presence was limited — their information was housed within the City of Blackduck’s website, making it difficult to independently promote events or provide meaningful member services. Their logo was outdated and not optimized for modern use, limiting branding consistency. The Chamber needed its own separate website and a refreshed visual identity that honored their established brand while improving usability and visibility.
Website Development
User-friendly and easy to navigate. Click to discover the Blackduck Chamber of Commerce
The Strategy
Pinnacle Marketing Group developed a strategic plan to elevate the Chamber’s identity and user experience:
Custom Website Development: We created a standalone website specifically for the Chamber, designed with intuitive navigation and expanded functionality to promote events, highlight member businesses, and share community resources.
Logo Refresh: Rather than redesigning from scratch, we carefully digitized, vectorized, and upscaled the Chamber’s existing logo — preserving its recognizable character while making it more versatile across digital and print materials.
Cohesive Branding Integration: All updates were woven into a unified marketing approach to ensure consistency across platforms and better support for long-term Chamber growth.
The Results
The updated branding and independent website provided immediate benefits:
- A clear and distinct online presence for the Chamber, separate from the City of Blackduck, improving credibility and engagement.
- A refreshed, functional logo that maintained brand recognition while allowing for better use across media.
- Improved access to events, resources, and business listings, resulting in positive feedback from members and stronger community participation.
- A scalable foundation to support ongoing growth and Chamber initiatives.