Families First
CLIENT SINCE 2023
Families First is a collaborative effort among Northern Minnesota's healthcare systems, addressing pregnancy care challenges in rural communities, with a specific emphasis on American Indian women. Services include culturally sensitive prenatal classes, specialist care access, home visiting nurse programs, virtual care expansion, and transportation assistance.
Services: Design, Video, Photography, Social Media, Online Advertising, and Website Development
Challenge
From the start, Families First faced several challenges, with the biggest being where and how to launch the initiative from the ground up. The complexity was heightened by the need to coordinate across multiple locations and partners, all while working under tight grant deadlines and requirements. Overcoming these obstacles required a blend of teamwork and strategic planning, which ultimately resulted in a highly successful and impactful outcome.
Strategy
Pinnacle Marketing Group took a straightforward, coordinated approach. We organized meetings across all involved organizations and held weekly check-ins with the Families First Project Coordinator to keep everything on track. Our marketing efforts were comprehensive spanning a full marketing plan, budget creation and management, website build, audio ads, billboards, print materials, video production, booth displays, promotional items, digital advertising, social media management, and more. We streamlined the proofing and review process, which sped up approvals and improved the efficiency of campaign execution. This ensured strong communication and effective results.
Families First Website
The Families First website was designed to reflect the program's mission of improving pregnancy care in rural Northern Minnesota, with a focus on American Indian women. The site breaks down barriers to access, supporting healthier outcomes for mothers, babies, families across generations while emphasizing cultural beliefs.