Foothills Communications
CLIENT SINCE 2018
Foothills Communications has been a trusted local provider of broadband, phone, and TV services across eastern Kentucky for years. Their mission goes beyond technology; it’s about keeping communities connected and supported with reliable service.
Since 2018, Pinnacle Marketing Group has partnered with Foothills to help improve their marketing efforts. What started as social media management has now grown into a full digital strategy. In 2025, we took our partnership further by redeveloping their website to better serve both their customers and their team.
Services: Website Development
The Challenge
Foothills’ previous website had become cluttered and difficult to use. Customers struggled to navigate through large amounts of important content like service details, legal documents, and company history. Internally, their team found the outdated structure tough to manage.
The goal was clear. Their website needed a modern, easy-to-navigate design that organized all this content in a way that worked for customers and staff alike.
The Strategy
Foothills partnered with PMG to create a site that looked fresh and also functioned as a true resource. Together, we focused on three key areas:
- Modern Aesthetics: We replaced the outdated design with a sleek, professional look that reflects Foothills’ role as a reliable provider.
- Improved Navigation: A restructured layout and simplified menus made it simple and intuitive for customers to find what they need quickly.
- Brand Alignment: By collaborating closely with Foothills’ team, we ensured the new site reflects their values, community focus, and trusted reputation.
The Results
The new website delivers more than a visual upgrade. It creates momentum for Foothills’ growth. Customers can now access information with ease, and the streamlined structure helps reduce frustration while improving satisfaction.
The project achieved (and exceeded) the original goals:
- Stronger Digital Presence: The updated design reinforces Foothills’ identity as a reliable, modern provider.
- User-Centered Design: Organized content ensures customers can quickly find key resources.
- Future-Ready Foundation: The site now supports long-term communication goals as Foothills continues expanding its services.
This project builds on years of collaboration, showing the value of a trusted partnership. By combining Foothills’ commitment to community with PMG’s strategic approach, the new website positions Foothills as both a dependable neighbor and a technology leader.
Together, we’ve sparked a digital presence that will serve their communities for years to come.