Off Grid Suppressors
CLIENT SINCE 2022
Off Grid Armory, located in Shevlin, Minnesota, specializes in firearms training and safety. Recently, they expanded their offerings with Off Grid Suppressors, a new line focused on enhancing firearm performance and noise reduction.
Services: Advertising, Graphic Design, Packaging, Photography & Video, Website Development
Challenge
Off Grid Armory needed a comprehensive marketing solution to support the launch and promotion of their new suppressor line. They sought effective marketing strategies, a cohesive brand presence, and a streamlined way for dealers to access product information and inventory, especially for their suppressors, to strengthen their dealer network.
The Strategy
Pinnacle Marketing Group worked with Off Grid Armory to bring their vision to life. Our partnership began with managing their monthly newsletter, laying a foundation for consistent communication and brand voice. Recognizing the impact of a unified approach, Off Grid chose to consolidate all their website and marketing efforts with Pinnacle.
For the launch of Off Grid Suppressors, Pinnacle developed a suite of custom marketing collateral, including dealer promo boxes, sell sheets, branded business cards, promotional items, high-quality videos, and product imagery. These tools not only promoted the new suppressor line but also reinforced Off Grid’s reputation for quality and innovation. The cohesive materials provided dealers and customers alike with a polished, professional image that positioned Off Grid Suppressors as a leading brand in the industry.
The Results
By consolidating Off Grid’s website and marketing with Pinnacle, the brand enjoyed a seamless and cohesive rollout of the Off Grid Suppressors line. Pinnacle’s strategic support resulted in increased brand awareness, stronger dealer relationships, and expanded market reach. The unified approach positioned Off Grid Armory as an industry leader in firearm performance and noise reduction solutions. These strategic efforts were instrumental in successfully launching the product with Silencer Central.
The Off Grid Suppressors Landing Page
Pinnacle designed the suppressors landing page to capture the brand’s bold spirit and technical precision. Seamlessly blending visuals and product details, the page offers an engaging experience for customers and dealers alike, highlighting the performance and quality that define Off Grid’s newest line.