Progressive Care MN
CLIENT SINCE 2020
Progressive Care is an assisted living management company with properties in Minnesota and Wisconsin. Over time, Pinnacle Marketing Group has supported Progressive Care and its related communities with website hosting, management, and ongoing marketing initiatives, helping create a more cohesive digital presence across their portfolio.
Services: Website Hosting and Management, Website Development, Marketing Materials, Google Ads
The Challenge
Progressive Care manages multiple communities, each with its own website. Over time, their digital presence became fragmented, with inconsistencies in messaging, layout, and user experience across properties. As the organization grew, maintaining alignment across sites became increasingly important.
At the end of last year, their main Progressive Care website was rebuilt by another agency. While we did not develop the new site, Progressive Care wanted a trusted partner to host and manage it moving forward. At the same time, the previous version of the website needed to be repurposed, and a newly hired marketing manager was focused on creating stronger brand cohesion across all communities. The need was no longer just website oversight, but strategic alignment across their entire digital presence.
The Strategy
Once the new Progressive Care website launched, our role focused on management, optimization, and alignment across all related sites. We brought the main site onto our hosting platform and took over ongoing updates, support, and performance monitoring.
We then repurposed the previous main website into a new site for Progressive Care Therapy. Instead of starting from scratch, we restructured and refreshed the existing site to fit the therapy brand and services.
Working closely with their marketing manager, we began standardizing content across every community website to create a more unified experience. We redesigned the traditional Mission and Vision content into a clear “Our Purpose and Values” section and implemented it consistently across all properties. We also built a standardized Resources page layout and rolled it out across each site so families can easily find important information no matter which community they visit.
Our focus has been on creating consistency, improving usability, and ensuring every website works together as part of one cohesive brand.
The Results
Progressive Care now has a more unified and streamlined digital presence across its entire portfolio. All websites are managed under one hosting partner, creating consistency in performance, maintenance, and support.
Messaging across communities is now aligned, helping reinforce a shared identity while still allowing each location to maintain its individuality. The “Our Purpose and Values” section clearly communicates what the organization stands for, and the standardized Resources pages make it easier for families to find the information they need.
By repurposing the original website into Progressive Care Therapy, the organization was able to expand its online presence without starting from scratch. With ongoing collaboration between our team and their marketing manager, the websites continue to evolve together rather than operating as separate pieces.
Today, Progressive Care’s digital presence feels connected, consistent, and easier for families to navigate.
Website Gallery
We have developed websites tailored to each organization's needs. Click the images below to explore the websites we created.
