Realty Plus LLC
CLIENT SINCE 2020
Realty Plus is a long-standing real estate business based in north-central Minnesota. Built on decades of local experience, the company serves home buyers and sellers across the region with a strong reputation for trust and personalized service.
Services: Website Refresh
The Challenge
The original Realty Plus website was built by another company and by 2023, the site was outdated both visually and functionally. One of the biggest pain points was the amount of time spent manually updating property listings on the site. Realty Plus needed a more modern look and a better way to keep listings current without the extra effort.
The Strategy
We rebuilt the site from the ground up, giving it a cleaner, more modern design that better represented the brand. To solve the listing update issue, we recommended and integrated an IDX (Internal Data Exchange) feed that syncs directly with the MLS. This added tools like a property search feature and top listings display, while eliminating the need to update listings by hand.
The Results
The new website saves time and delivers a better experience for both the Realty Plus team and their clients. Listings are always up to date, and users can search for properties or browse featured listings right on the site. The customer user experience improved significantly, thanks to a more intuitive layout, real-time listing updates, and easier access to the information home buyers and sellers need.