Sanford Health
CLIENT SINCE 2016
Sanford Health is a leading healthcare provider known for its commitment to community and patient care. For nearly a decade, they have partnered with Pinnacle Marketing Group for high-quality professional photography and videography—ensuring every new provider, event, and patient story is captured with care.
Services: Photography & Video
Challenge
Before partnering with Pinnacle, Sanford Health faced significant hurdles in getting timely professional photography for its staff. For years, they relied on photographers who had to travel more than four hours to reach the hospital campus. This distance meant limited availability and inflexible scheduling. New doctors and staff sometimes waited weeks or even months for a professional headshot. These delays held up marketing materials and online profiles, leaving new team members without a proper introduction. It was clear that Sanford needed a better, more responsive solution close to home.
The Strategy
Pinnacle Marketing Group worked closely with Sanford Health to overcome these challenges. With our office just minutes from the hospital campus, this collaboration brought an immediate boost in convenience and flexibility.
We coordinated on-site photo sessions that fit the providers’ schedules — not the other way around. New physicians and employees could now have their portraits taken within days of onboarding, a dramatic improvement over previous wait times. Impressed by the quality and speed of our work, Sanford soon expanded the partnership to include videography for key events like their DOC Talks series.
The Results
Sanford saw immediate improvements. New providers and employees now receive professional photos promptly, often within just days of their start date, if not before. Their updated portraits are quickly added to marketing materials and online profiles, ensuring new faces are introduced to the community without delay.
For special events and storytelling, Pinnacle’s videography has become just as vital. Key moments, from heartfelt patient stories to Sanford’s educational DOC Talks, are captured and produced swiftly without compromising quality. Sanford can share these videos almost immediately after each event, keeping their audience engaged and informed. Today, Pinnacle is Sanford’s go-to team for capturing the faces, events, and stories that define their community.
