Two Brothers Innovations
CLIENT SINCE 2018
Two Brothers Innovations is a premium fishing rod manufacturer founded by Paul and Gregg Thorne, two brothers united by a lifelong passion for angling excellence. Their company specializes in crafting performance-driven rods that combine advanced technology with exceptional sensitivity, catering to elite anglers and weekend enthusiasts alike.
Services: Design Services, Logo & Branding, Photography, Marketing Strategy, Video Production and Website Design & Maintenance.
The Challenge
In a highly competitive fishing market, we were tasked with creating distinct brand identities for Two Brothers Innovations, Elliott Rods, and 2B Fishing that stood out individually while honoring their shared legacy of performance and innovation. Each brand had to connect with its own target audience, without drifting too far from the company’s core values. We needed to highlight a strong legacy in a way that felt fresh and relevant, while building cohesive marketing strategies that would launch and support each brand with a consistent message.
The Strategy
To help grow all three brands, Pinnacle Marketing Group took a well-rounded approach focused on consistency, visibility, and storytelling. We kept messaging and design aligned across each brand’s website and social media to build stronger recognition. Advertising in key publications and building smart industry partnerships helped expand visibility and strengthen brand credibility.
We also created marketing and sales materials that matched each brand’s distinct identity, and used professional product photography and video to showcase what makes the gear stand out. Altogether, these efforts built a strong presence for each brand in a competitive fishing market.
Logo Needs
The Results
Within just two years of launch, the momentum behind Two Brothers Innovations, Elliott Rods, and 2B Fishing was undeniable. Products were selling out within weeks, and interest from retailers continued to grow. Two Brothers Innovations quickly earning its place as a key player in the high-performance fishing market.
In 2024, the company was acquired by Hard and Soft Fishing Tackle, fulfilling the founders' vision of scaling the brand while ensuring a smooth transition. The acquisition marked a major milestone, proving the brand’s success and paving the way for even more growth and innovation in the fishing tackle industry.