What Even is Marketing?

Image of a patient in a chair and a dentist with a clipboard, with a speech bubble saying ‘What Even Is Marketing?’

When I went in for a routine teeth cleaning, I didn’t expect to have an existential crisis. But there I was, reclined in the chair, spit bib on, when my dental hygienist started to make small talk.   “So, what have you been up to?” she asked.  I told her I had recently graduated from college and was now working at Pinnacle Marketing Group in Bemidji.…

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Optimizing Social Media for Search

Graphic with text ‘Optimizing Social Media for Search.’ A person holds a megaphone, and icons of hearts and thumbs-up appear above.

The Shift from Search Engines to Social Platforms  Social media is no longer just about likes, shares, or going viral. It has become a powerful part of your customer’s search journey.  Think about your own search habits. Do you still go straight to Google and type in what you need? Maybe not as much as…

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