City of Blackduck
CLIENT SINCE 2021
Blackduck is a small town in northern Minnesota with a big focus on community and growth. The city manages several local spots, including the Blackduck Golf Course, The Pond restaurant, and the Chamber of Commerce. They were ready to update their online presence to better connect with residents and visitors and to highlight all the great things happening in town.
Services: Website Development, Photography & Video, Advertising, Online Advertising, Graphic Design, and Logo & Branding
The Challenge
The City of Blackduck needed a modernized digital presence to better serve residents and attract visitors. Their existing website lacked functionality, accessibility, and ease of navigation, making it difficult to provide essential city updates, services, and news. Additionally, they were dissatisfied with their current provider and sought a fresh look while reducing costs. The key challenge was developing a user-friendly website that maintained Blackduck’s small-town charm while staying within budget and on schedule.
The Strategy
Pinnacle Marketing Group tackled these challenges by designing a responsive, easy-to-navigate website tailored to Blackduck’s needs. The city had two options with the creation of their website: keep various city-owned organizations on one site or create separate websites for the golf course, restaurant, and Chamber of Commerce. To enhance SEO and user experience, they opted for separate sites.
Beyond website development, PMG provided:
- Digitization of the city and chamber logos.
- Seasonal video ad campaigns with four 30-second videos, generating 250+ clicks across metro Minnesota and western North Dakota.
- Chamber of Commerce rebranding, including a new website to support local businesses, promote events, and boost economic growth.
- Blackduck Municipal Golf Course digital transformation, featuring an online booking system and improved marketing strategy, leading to increased engagement and reservations.
- The Pond’s online presence revamp, making it easier for customers to access business hours, promotions, and events.
- A dedicated page for Pine Tree Park & Campground within the city website, along with new logo and branding to promote the campground’s site options, seasonal availability, and reservation details.
(For more details, see case studies on the Blackduck Chamber of Commerce and the Blackduck Golf Course.)
Logo Needs
Pinnacle Marketing Group digitalized the City of Blackduck and the Chamber of Commerce logo. We also created the logo for the Pine Tree Park Campground and the Blackduck Golf Course.
The Results
The City of Blackduck’s new website significantly improved the user experience, making it easier for residents and visitors to find important information. The modern, mobile-friendly design led to increased web traffic and positive community feedback. By enhancing communication and strengthening the city's online presence, the project successfully connected Blackduck with its audience while preserving its local charm.
Pinnacle Marketing Group is proud to be a member of the Blackduck Chamber of Commerce and the Blackduck Economic Development Committee. With more projects scheduled and proposals underway, we look forward to continuing our partnership with Blackduck, driving digital success for years to come.
Pine Tree Park Campground Merch Preview
We created mock ups to explore possible clothing designs for Pine Tree Park & Campground using the new branding. These are early concepts and may not reflect final merchandise, but they offer a fun look at how the refreshed brand could come to life beyond the website.
