3 Questions Your Website Homepage Should Answer
Your website’s homepage is often people’s first impression of your business. When a potential customer is in need of a certain product or service, they’re going to be skimming through the internet searching for a business that can meet their needs. If your homepage has answers to the questions they have, there’s a better chance they’ll pick you over your competitor.
Your homepage should be informative, easy to read, and enticing – it should make people want to dive deeper into your site. So, what exactly do customers expect to see? Here are the 3 questions that your homepage should answer:
What Do You Offer?
This is by far the most important question your homepage should answer; your products and services should be immediately clear to viewers. Having a short introduction paragraph explaining what your business does is key.
While it’s important to have separate pages on your website that further explain what you offer, it’s also a good idea to have a brief overview on your homepage. Bullet-point lists with short descriptions are easy to read and give potential customers just enough information to get them interested.
What Makes You the Best Option?
As a business, you always have to be aware of your competition. Why? Because potential customers may be aware of them too. How can you express on your homepage that customers should choose you?
It’s vital that the information on your homepage highlights the benefits of choosing your business. Instead of being vague, be sure to note any special products or unique services you offer that your competition might not.
It’s also important that you tell your story. Your business has a unique origin tale and displaying a short ‘About Us’ paragraph on your homepage can allow customers to relate to your brand.
What Do I Do Next?
Once a customer feels your business can meet their needs, they’ll need to know what to do next – So make it obvious! Displaying your phone number and email on a contact page is great, but it’s important to have a clear call-to-action on your homepage. Phrases like ‘give us a call’, ‘stop in our shop’ or ‘set up an appointment’ can be helpful for guiding customers to the next step.
Your website has the power to increase interest in your business and drive sales. Make the best first impression to your potential customers with an informative and enticing website homepage. Do you need a professional website for your business? Contact Pinnacle Marketing Group today to learn more about our website packages and other marketing services.
