Do You Have a Winning Website?
A business website is one of the most important tools you can have. With so many consumers turning to the internet to find a business, if you’re not online, you’re not being found where it matters most. A website isn’t just about telling people your location and phone number. It’s also the first impression of your business, a sales rep, spokesperson, and so much more. Investing in a winning website is a must to make sure you are beating out your competition.
Although it’s important to have the correct information on your website such as your business name, address, and phone number, it’s also important to have information about your services, products, and goods. People need to be able to go to your website and find exactly what they want to know. Share what your business is about, tell a story on how and why the business came about, try to relate to your potential customers. Think about what you would want to see when looking for a business and then include that in your website.
Something to remember when creating a winning website is the performance of your site. Think about the page speed, load time, and page sizes. Keep it organized and clean. Stray away from anything flashy or information overload on one page. It can overwhelm the customer and be too confusing to find the important material. You want your website to be easily navigated.
The design of your website is key to keeping a consumer’s attention. Make sure the design is responsive with legible fonts, some (not too many) photos, and is mobile-friendly for those who are searching on the go. Brand your website with your logo, colors, and slogan. This should reflect the rest of your advertising efforts so it’s recognizable to your business. This also helps consumers connect your business with your website. The more you can have a connection with customers, the more they will continue doing business with you.
If you are in the market for a new website or are looking to upgrade your current one, give Pinnacle Marketing Group a call. We have the tools to help you get your website noticed!