The Power of Words

A single word holds the power to unlock any number of emotions; happy, sad, joyous, anger, curiosity. When choosing how to market your business, keep in mind how your words may affect your potential customers. Is your message new, uplifting, fresh, or are your phrases outdated, old, and tired? Be energetic with your content and get those customers excited about what you have to offer.

It’s hard not to fall into the catchphrase pit but think of what strikes a chord within you and use that as the message to your customers. Instead of “You’ve tried the rest now try the best” what if you said, “You deserve outstanding service”. One is stating you’ve made a mistake, now it’s time to smarten up, while the other is saying that you already deserve the best. You would be surprised how consumers will react to this type of content. A fresh and positive message will help your business gain trust with the public.

Be clever. Ask your customers or employees how they would describe your business. Use their experiences with your products or services to help come up with your marketing message. The more you use an emotional technique, the more people will pay attention to what you are saying about your services and products and why they should be doing business with you.

Just to break it down:

  1. Ask your customers or employees how they would describe your business
  2. Send a positive message instead of a cliché
  3. Use thought-provoking, emotional messaging

Your marketing message should be clear, to the point, and unique to your business. A positive message will go a lot further with a potential customer than a negative one. Remember, words are a powerful tool to use to your advantage.

About the author illustration for digital products specialist Holly Hedeen