Video: Putting Yourself Behind the Screen

Putting yourself behind the screen blog header with image of an tablet recording video on a tripod

With the unimaginable amount of online content and advertisements, it’s easy for the message and personality of your business to get lost. A customer needs to be able to find your business and understand your product or service in a very short period of time.  Therefore, the most successful online marketing is personable, memorable, straightforward, and easy to understand, and video encompasses all these qualities by putting yourself behind the screen.

Video opens the door to keywords that are inaccessible to other types of marketing. There are some words that when typed into a search engine, tend to result in more videos. If your advertisements don’t include videos, you are at a serious disadvantage.

Videos have proven to be very engaging for people of all ages. They make it easy to take an idea and share, re-share, comment, and “like”. This activity has a huge impact on how legitimate your content looks to search engines.

The number of people watching your video at any given time could be limitless. Being able to put a voice and images to your business puts the customer at ease. Putting yourself behind the screen a customer can see your employee’s faces or the inside of your building, it immediately makes your business seem more relatable and honest.

Video makes it possible to communicate the character of your business and the nature of your products or services in a way that is personable, memorable, straightforward, and easy to understand. Don’t let your message to be drowned out in the crowded world of online advertisements.

Looking at creating a video for your business? Contact Pinnacle Marketing Group today!