#Trending: Hashtag Best Practices
Hashtags are a powerful way to ignite engagement and boost visibility across social platforms. But using them strategically is key. Here’s how to make hashtags work for you on each major platform:
TikTok
For TikTok success, there’s no official limit on the number of hashtags, but three to five in video descriptions help land content on the discover page. A mix of trending and branded hashtags expand your reach and gets your content in front of the right audience.
When posting on Instagram, you can include up to 30 hashtags, but three to five hashtags work best. Group them at the end of your caption or in a comment to keep your post clean and accessible. If hashtags are used in the middle of your post, it will make it inaccessible for those who use text-to-speech readers.
X (Formerly Twitter)
For X, use one or two hashtags to boost visibility without cluttering your message. They can go anywhere in your post—at the beginning to grab attention, in the middle to highlight key terms, or at the end for a polished finish. Keeping it minimal ensures your message stays sharp and impactful.
On Facebook, there isn’t an official limit, but using to one or two hashtags per post is recommended. Since Facebook has a lot of private users, it makes tracking engagement tricky, but hashtags are still useful in public posts and groups. Use them naturally within your text or at the end for a streamlined look.
YouTube
For YouTube, you can add up to 60 hashtags in the video description. However, only the first three will appear above your video title. These hashtags become clickable links, helping viewers find related content. Avoid using more than 15, as YouTube may ignore them entirely and flag you for spam.
On LinkedIn, there’s also no official limit, but using three to five industry-relevant hashtags will maximize your post’s reach. LinkedIn even suggests relevant tags as you write—take advantage of those. Place hashtags naturally within your post so they enhance visibility without feeling forced.
Hashtag Strategies to Elevate Your Business
Research Trends
Stay in the loop with trending hashtags by using the “explore” or “search” features on social media platforms. Adding revenant, popular tags boosts visibility.
Use Branded Hashtags
Create unique hashtags for your business or campaigns to encourage user-generated content and strengthen brand recognition.
Keep It Relevant
Hashtags should align with your content and audience. The right tags connect you with the right people.
Mix It Up
Balance high-traffic hashtags with niche ones. Broad tags increase reach, while targeted hashtags drive meaningful engagement.
Final Tip
Experiment with different hashtag combinations, track performance, and refine your approach. The right mix can be a game-changer in fueling engagement and expanding your reach!
By implementing these best practices, you’ll transform your social media from a static profile into trending one. Start posting, researching, and experimenting—and watch your social media presence grow!
Pinnacle Marketing Group is here to help! Whether you’re fine-tuning a campaign or building a strategy from scratch, we’ll help you fuel your content with the right hashtag game. Let’s light up your social presence—one tag at a time.
