Pinnacle Blog, Author at Pinnacle Marketing Group

Web Images & Optimization

What’s going on behind the scenes of website performance and ranking? Image optimization. Images have an impact on how a website looks and behaves. When optimization is done correctly, users will find your site and have a better user experience when they arrive. Yes, image optimization encompasses more than just reducing file size. It means…

Audit Your Google Business Profile

Google My Business (GMB) has now changed to Google Business Profile (GBP). GBP is making it easier for small business owners to update their business profile and engage with their customers. You can now claim, verify, and manage your Business Profile directly on the Google Search or Google Maps apps. Having a Google Business Profile…

Staying Connected

Staying Connected – Building Company Culture in the Hybrid/Remote Universe As more and more companies embrace remote work, it’s important to build a culture that supports and encourages this work environment. With the right mix of communication, trust, and support, you can create a remote work culture that helps your team be productive, happy, and…

Why We Use WordPress

Why Use WordPress? Why do you use WordPress is a question we get asked almost daily. One would think it’s a simple question to answer but there are several reasons we use WordPress. What is WordPress? WordPress is the Content Management System (CMS) we use to build our custom websites. WordPress is open source, highly…

Building a Better Landing Page

Let’s start with what is a landing page. A landing page is a specific page on your website that users are directed to from an external source such as marketing campaigns, advertisements, or emails. Depending on the goal and intention there are a few additional ways for users to find landing pages. One way is…

How Can I Measure My Online Efforts?

How do I know that my efforts for online advertising is not going to waste? There are many tools and resources we can use to gauge how our advertising is doing online. As time moves along, it is smart to keep track of the traffic coming to your website and social media platforms. This can…

Ways to “Wow” Your Customers

It might seem insignificant but doing particular little things for your customers can really make a meaningful impact. Customers appreciate the extra lengths a business is willing to go, not only to resolve issues, but to also treat them exceptionally well. Anything from having coffee available, writing a thank you card, or calling to follow…

Why Video Is So Important

According to Andrew Brown of Bluehost Blog, “Content is King” but when it comes to your website, trending even hotter than before is the presence of video. Although it’s still vastly important to have clean and up-to-date content, it’s also as important to have a video to complement that information. This rings especially true for…

What Are Keywords?

We hear about them all the time. To have a successful website, you need to have the right keywords. In the grand scheme of things, keywords are one of the most important elements to have for your website and are also the easiest step in creating an SEO (Search Engine Optimization) friendly website. Keywords are…