Creating A Dynamic E-Newsletter

Creating a dynamic e-newsletter blog post

Email newsletters are a fantastic way to keep your customers in the know when it comes to events, product change-outs, sales, and so much more. You have an endless list of options available when it comes to what to include in your newsletter. You can cross-promote with other businesses, offer tips or tricks concerning services…

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3 Questions Your Website Homepage Should Answer

Three questions your website homepage should answer blog description with image of a woman on a laptop

Your website’s homepage is often people’s first impression of your business. When a potential customer is in need of a certain product or service, they’re going to be skimming through the internet searching for a business that can meet their needs. If your homepage has answers to the questions they have, there’s a better chance…

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Your Marketing Experts

Your marketing experts image with Pinnacle logo

Marketing is a concept that is growing in leaps and bounds. There are so many different ways to market your company these days. Yellow page advertising, billboards and signage, newsletters, social media, and so much more are all avenues that are being pursued by small businesses. If you’re overwhelmed with where to start, or how…

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Mobile-friendly Websites: Why You Need One

Mobile friendly websites blog post illustration with an image of a girl on her phone

So many potential customers are using their mobile devices to search out their next purchase, that if you don’t have a mobile-friendly website, you might be missing out on a sale. A responsive, or mobile-friendly website can do much more than one might think. It can build trust, help your business be more competitive, and…

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Creating the Right Photos for Your Website

Creating the right photos for your website blog description with image of a woman holding a camera

When it comes to your business, having appealing photos on your website is essential. Stock photos are okay, but they aren’t going to enhance your site the way personal pictures will. When potential customers are able to see actual photos of your products, services, and employees, it can increase traffic, drive sales, and add an…

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SEO Strategies for 2021

SEO strategies for 2021 blog post description

Now that we have flipped the calendar to a new year, have you thought about your 2021 SEO strategies and what you might need to do in order to have a successful SEO campaign? Avoid common SEO mistakes like not having a strategy at all. Your SEO is one of the most important elements of…

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Instagram: Marketing for Your Business

Instagram Marketing for your business - blog header

Did you know that out of all the social media platforms out there, Instagram is the most popular worldwide? Established in 2010, Instagram allows users to share photos and videos, which has helped give businesses a new way to market their products and services. Setting up a business profile on Instagram is easy as long…

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Importance of Video Use in Marketing

Importance of video use in marketing blog description with image of a man holding a video camera

Videos are a great way to capture the consumer’s attention. They have the potential to reach more people, are easily shared, and help people retain information better. Video marketing is like steak, when it’s bad, it’s still pretty good. They are a great way to build trust and show off the brand personality. Here is…

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Important Information to Have on Your Website

Important information to have on your website blog description with image of a woman on a laptop

Creating a website is a huge part of growing your business, and having an online presence can take any company to the next level. You want a site that will reflect your brand, increase business, and help you stand out from the crowd. But what kind of information should be on your website? Here are…

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