General Marketing

What Even is Marketing?

November 20, 2025

When I went in for a routine teeth cleaning, I didn’t expect to have an existential crisis. But there I was, reclined in the chair, spit bib on, when my dental…

Optimizing Social Media for Search

October 22, 2025

The Shift from Search Engines to Social Platforms  Social media is no longer just about likes, shares, or going viral. It has become a powerful…

The Skills I Didn’t Realize I’d Use in Marketing 

July 15, 2025

When I first stepped into the marketing world, I thought I knew exactly what I was signing up for. A little creativity here, some data…

What does it mean to accept cookies on a website? 

August 23, 2024

At some point we have all been browsing a website and had the notorious pop-up ask us if we would like to accept all cookies…

Embracing AI: Navigating the New Digital Era 

June 12, 2024

Artificial intelligence, once confined to the realm of science fiction, has become a fundamental part of our daily lives. From virtual assistants like Siri and…

Not All Website Forms Are Created Equal

May 15, 2024

Website forms are an integral facet of a modern website and have become far more than just a quick inquiry tool. They create more opportunities…

The Importance of a Good Website and Why Maintenance Matters

April 17, 2024

In today’s digital age, having a strong online presence is essential for businesses of all sizes. A website serves as the virtual storefront, often being…

Unlocking Business Success with Online Advertising

March 13, 2024

Online advertising has emerged as a powerful tool for businesses seeking to expand their reach, enhance brand awareness, and drive growth. With billions of internet…

Unleashing Success: 7 Smart Marketing Moves with Customer Data

February 14, 2024

In the dynamic world of marketing, the first and crucial step is understanding your audience. You’re embarking on a journey where your audience takes center…