Video: Short vs. Long Form

The use of video play a vital role in marketing and social media platforms. Where videos can range from the creation of a Tik Tok video to a formal business advertisement. Video encompasses a wide range of opportunities for the world to see. Which millions around the world can view with just one click. The possibilities for videos are endless, which begs the question – what are short form and long form videos?

Short Form Video

Before we delve into the details on each, let’s establish what is a short form video. Short form videos are under 10 minutes in length. If we are being technical, videos between three seconds and two minutes in length. Platforms where short form video is traditionally shared are: TikTok, Instagram & Facebook Reels, or YouTube Shorts.

Short form videos have taken over the world in the last couple of years, with much of the content popularity coming from the growth of TikTok in 2020. According to social media examiner, short form video is popular on social media because of its “snackable” nature. It’s quick and easy to digest and fits into our busy lives and short attention spans. Making a short form video doesn’t need to be challenging. Here is a list of video ideas to get started with:

• A brief introduction for a business
• Product tutorial or How To
• Showcase your specialty
• Behind the scenes
• FAQs
• Product or service hacks

 Whether you are a small business just getting started or an established corporate entity, short form videos can be a simple and easy way to promote your business.

Long Form Video

We covered the basics on short form, so what’s a long form video? A long form video typically is longer than 10 minutes. Long form videos tend to be more informational. They provide an opportunity to educate within the content. Long form videos can include interviews, tutorials and more. While they may not be as fun and trendy as a short form video, they are just as valuable and important.

So why make a video?

Any video project typically has a great return on investment. The footage and content you capture and create can be used in a variety of ways. Adding a video to your website helps to rank higher on Google. Videos can be shared on social media, used in advertisements, and much more.

But how do you pick which type of video to make?

Both short and long form video are an excellent choice to add to your marketing mix. But if you want the most bang for your buck, we recommend investing in a long form video project. Short form video is hot and trendy, but we are not sure how well they will stand the test of time. If created well and if the right content is captured, one long form video can be divided and reproduced into several short form videos. Overall giving you more return on investment.

Are you ready to make a video? Not sure where to start or lacking on time? Our team of videographers and editors are ready to assist with your next video project. Weather it’s a series of short form videos or a long form instruction video our team can help. Contact us today to get started.