Posts by Pinnacle Blog
The Customer Journey
Do you know what your customers want? You are going above and beyond, yet they still go to your competitor instead. How do you figure out how to retain their loyalty? Take a walk in your customer’s shoes and go on a customer journey. A customer journey is a diagram showcasing how a customer becomes…
Read MoreTop 5 Design Tips for Website UI/UX
Your customers should enjoy the experience of visiting your website as well as being able to access all the necessary information and functions that digital advertising provides. We’ve put together a list of the top five features we love to help inspire you to build a winning website! Content, Content, Content! The squeaky wheel gets…
Read MoreHaving a Mobile-Friendly Website
The use of the smartphone or tablet to look up businesses on the go has drastically exceeded the use of a desktop computer. With that being the case, having a mobile-friendly website has never been more important. A mobile-friendly website means having a website that is easily accessed, viewed and navigated using a smartphone or…
Read MoreGoogle Ads – What You Need to Know
Reach more relevant customers within your budget by utilizing Google Ads. As we know, Google is the most used search engine in the world. But how do you get your ads to show up where they matter most? You want to be in front of your customers every chance you get. That’s why calculating Google…
Read MoreUsing SEO For the Holidays
With the holiday’s fast approaching, now is the time to update your SEO efforts to include the holiday rush. You want that seasonal business and the best way to do that is by optimizing your website to include a few key factors to help harness SEO for the holiday season. There are a few different…
Read MoreReading Your Google Analytics Report
If you are a Pinnacle Marketing Group website client, we will set up your Google Analytics account and send you a report each month. We also go through the process of blocking traffic from bots and countries your business doesn’t pertain to, so your results are more accurate. Below is an example of what your…
Read MoreDo More with Google Analytics
Google Analytics is an ocean of data, giving insight on your website’s performance and search behavior. While most people only get into the basics, you can dive in further in order to really push your marketing efforts. Here are some more advanced features to help you get the most out of Google Analytics (GA). Do…
Read More8 Google Analytics Terms to Know
Most of us know Google Analytics is a powerful tool for gathering data on website performance. But this information doesn’t mean much if you don’t fully understand the terminology in relation to the data. Here are eight terms you should know to better comprehend Google Analytics reporting. Sessions are the number of times your site…
Read MoreImproving Your SEO Strategies
Now that the year is winding down, it’s a great time to take a look at your website and the SEO goals you’ve set for yourself. Even if you’ve reached those goals, don’t stop there, and don’t wait until the beginning of the year to set new goals. You should be constantly working on improving…
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