Posts by Pinnacle Blog
Video: Putting Yourself Behind the Screen
With the unimaginable amount of online content and advertisements, it’s easy for the message and personality of your business to get lost. A customer needs to be able to find your business and understand your product or service in a very short period of time. Therefore, the most successful online marketing is personable, memorable, straightforward,…
Read MoreHelping Us Help You
Every website client at Pinnacle is assigned an Account Manager, but I can honestly say I think a lot of clients don’t understand what exactly an Account Manager does. It’s a pretty broad term that doesn’t really get into all the roles we play in the website process. As an Account Manager, daily tasks include…
Read MoreSEO and Social Media – Working Together
As we know, SEO is vital in helping grow your business in the digital world. But where does Social Media come in? The two often work together to form a tight unit in growing your business online. It can be difficult to get your business and brand seen by consumers, however when partnering SEO and…
Read MoreA Fresh Look: Building Your Business Brand
It’s a new year and a perfect time to take a step back and look at building your business brand. For many, the concept of “brand” is hard to define. Branding is more than your logo, your name or the products you offer, it is how your business is perceived. According to Marty Neumeier, a…
Read MoreThe “How To” Guide for Google My Business
Having a digital presence is a necessity in today’s technology driven world. Making sure your business information is correct and current is probably the most important step. Your business is your bread and butter, so claiming it on Google My Business only makes sense. The steps are easy and once you’re done, Google will have…
Read MoreYour Guide to Website Structure
Good websites are easy to navigate no matter how much information is contained within them. This is because there is a structure set up that visitors find familiar and easy to use. If you’re starting to gather information for your website, or feel that your website could highlight information better, read on to learn your…
Read MoreSEO: Why it’s Important for Small Businesses
Search Engine Optimization (SEO) is what helps websites get to the top of search results for search engines like Google. When your website appears at the top of the search results, it’s going to get more exposure to potential customers. You want your website to be found and found quickly. With proper SEO you can…
Read MoreHot Font or Not?
Choosing fonts is a fun, creative part of design. Here’s some advice especially tailored for good text uses. We’re including how to ensure fonts are easy to read, match the mood of your project, and how to avoid clichés. Is your font a hot font or not? To make sure your next project uses the…
Read MoreSEO Terms Marketers Should Know: The Essentials
SEO Terms Marketers Should Know: The Essentials Navigating the world wide web of SEO can be challenging and confusing. It can save you time and headache to work with an expert who has spent time researching and applying the best practices. When it comes time to assess your sites SEO and make improvements, refer to…
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