Posts by Pinnacle Blog
Tips from Small Business Owners
Starting up your small business can be exciting and even a little scary. The one thing you shouldn’t have is the “I wish I knew what I know now” ball drop on your head. To help avoid that very thing from happening, here is a list of ideas to help you on your way to…
Read MoreSeasonal Businesses: Reminding Us You’re Open
The winter was long and brutal, but now the sun is out, flowers are blooming, and you are getting ready to open your business for the season. After a long seasonal closing, it can be difficult reminding your customers that you’re still open and waiting for their business. Reminding your customers that you still exist…
Read MorePhotography Tips
You don’t have to be a pro to take great photos. The smartphone in your pocket has a camera that’s more than good enough for day-to-day events, so start sharing with your customers today! Lighting The most important element of any photo is lighting. Make sure your light is bright enough so that the subject…
Read More“Eco-Friendly Marketing”
Whether you’ve been running an eco-friendly business for years or are just getting started, take advantage of promoting your efforts. “Green” marketing can boost your company image and help your bottom line. Reduce Waste Embracing digital advertising is an easy way to green up your act. Promoting with social media, adding a video to your…
Read MoreWebsites: Flash or Substance?
Need a website? Are you tempted to try one of those template-based website builders such as WordPress or Wix? Templates may be the perfect solution for your business, or a waste of your time. Read on to discover the pros and cons of each. The Template Flashy, and promises effortless updates. But does it work?…
Read MoreYour Brand Advocates
Branding your business takes an incredible amount of time and energy, but is essential to give your business a face in today’s market. Consumers want to know you but how do you help get the word out? Easy. You have the perfect tool – your employees. Your employees want to be your brand advocate. They…
Read MoreWhat Are Long Tail Keywords?
In a typical conversation of Search Engine Optimization (SEO) strategy, two terms you will hear often are “keyword” and “long-tail keyword”. But what are they, and how can they help your website? A keyword is basically what search engine users type in to find your product or service. If someone has a leaky roof and…
Read MoreCross-Promoting. Why It’s Helping Small Businesses Advertise
Advertising can be a tricky thing. Choosing where and how to spend those dollars can be frustrating and feel like a waste of valuable time. We all know word-of-mouth is one of the most effective ways to advertise, but have you ever considered cross-promoting with a business who has the same target market as you?…
Read More2 More Elements That Your Website Must Have
1. Up-to-date, easy to find contact information At this point, you’ve got your customer hooked. You’ve lured them in with wonderful photos and an engaging story of your business, the products/services you sell, and what your company stands for. Your call to action statement has convinced them that you are the business to buy from…
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