Posts by Pinnacle Blog
Turning Leads Into Sales
Let’s face it, turning leads into sales isn’t an easy task. It takes hard work, dedication, and a lot of attention. Landing clients may mean changing up your sales approach and focusing on each client as an individual who needs a different sales pitch than your last client. Don’t be afraid to think outside the…
Read MoreDon’t Be Fooled: Three Common Website Phishing Scams
Don’t get fooled by common phishing scams. We frequently get asked by clients “Is this a scam?” The truth is that it can be tough to spot a scam, because many scam companies sound reputable. For that reason, it can be helpful to know the warning signs and be aware of common scam tactics. If you…
Read MoreDo You Have a Winning Website?
A business website is one of the most important tools you can have. With so many consumers turning to the internet to find a business, if you’re not online, you’re not being found where it matters most. A website isn’t just about telling people your location and phone number. It’s also the first impression of…
Read MoreReevaluating the Hiring Process
As the covid pandemic seemingly slows down, and with restrictions being lifted, many businesses have found themselves desperate for qualified employees. This is especially true in the hospitality and service industries, although many other careers like construction and the trades are finding it difficult to hire skilled employees. So, what does a business do in…
Read MoreThe Power of Words
A single word holds the power to unlock any number of emotions; happy, sad, joyous, anger, curiosity. When choosing how to market your business, keep in mind how your words may affect your potential customers. Is your message new, uplifting, fresh, or are your phrases outdated, old, and tired? Be energetic with your content and…
Read MoreGetting The Most Out of Your Video
As more small businesses turn to websites to help sell their services and products, it’s even more important to vigilant with the type of content on your website. Making sure you have the basic information isn’t enough. You want the public to visit your website, and have a reason to stay on your website, learning…
Read MoreCreating A Marketing Plan
Knowing the right marketing steps for your specific business can be a frustrating and time-consuming thing. What do you concentrate on first? How do you determine where to spend your advertising dollars? Before you can dive deep into the world of marketing, there are a few things you need to look at first. One of…
Read MoreThe Importance of Testimonials
We all read testimonials. Whether you’re shopping on Amazon, looking for a hotel to stay at during your vacation, or finding a restaurant to have a date night. Testimonials give us a sense of what to expect from whatever it is we are looking to spend money on. We want to have a great product,…
Read MoreThe Art of Listening
We’ve talked about the importance of customer service in previous blog posts, but we can’t stress enough how positive customer service can impact your business. With so many consumers adding reviews of businesses to online venues, having a solid customer service plan is vital. But there are many different aspects to customer service. It isn’t…
Read More