5 Marketing Mistakes Businesses Make On Facebook

5 marketing mistakes businesses make on Facebook blog description with illustration of "like" buttons

Facebook is a giant, and by now you probably have an account on this media jammed social platform. If you don’t, it’s high time you create one since most businesses can easily market their products and services on it. With that being said, there are a few mistakes that businesses often make while using Facebook.…

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How to Gain Search Engine Optimization for Your Website

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To begin, let us discuss what SEO (Search Engine Optimization) is. According to the dictionary, SEO is defined as the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. It refers to the improvement of unpaid results…

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A Fresh New Look: Logo Makeover

A fresh new look: Logo makeover blog header

Freshening up your business logo design helps dust off the cobwebs and get rid of elements that might be out of date or no longer relevant to your business. As time continues on, new trends emerge, and logos can become outdated. Keep a fresh look with a few tips below: 1. Simplify – change any…

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5 Social Media Tactics to Attract Customers

Five social media tactics to attract customers blog description with image of a person on a laptop

Social Media marketing is a popular business tool because it has the potential to create and increase customer engagement, reach new sales, build customer relationships, track who your page is reaching, and so much more. There are so many different social media platforms that you can use to target different demographics and groups of people.…

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Transferring from In-Person to Virtual Sales

Transferring from in-person to virtual sales blog description with image of businessman on a laptop

Many businesses have had to close their doors for an extended period of time due to the pandemic. For most, this created a transition from your typical in-person meetings and sale interactions to more of a digital business world and digital business interactions. Virtual sales will continue to rise as technology keeps advancing, so you…

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Turn Online Complaints into Positives

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Reviewing a business and its practices has never been easier through the use of social media and business review sites such as Yelp. Unfortunately, you can’t please everyone no matter how hard you try. So what should a business do when faced with a negative online review? Here are some tips to help you turn…

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Apps That Can Bring Your Business Success

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Business apps can make quite a difference in your company’s efficiency levels. These apps are truly changing the face of business. With so many different aspects to running a business, such as meeting deadlines, paying employees, communicating with your team, and tracking your expenses, it makes being the head a business quite a handful. Certain…

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How to Get Customers to Return

How to get customers to return blog description with image of a woman wearing a mask at a retail store

We know that COVID-19 has done damage to our local businesses, and many businesses want to know ways to bring back their customer base now that many establishments are re-opening. The hesitation to go into a brick and mortar store may still be there, but there are things you can do to help ease the…

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The Ins and Outs of Social Media for Your Business

The ins and outs of social media for your business blog description

As people, we are very curious. We want to know what businesses are like on the inside. Use your social media platforms to explain to your audience who your company is, what it represents, and what you have to offer. Show off your company when you have events with your team or when they are…

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