Posts by Pinnacle Blog
Preparing to Design a New Logo?
Thinking of designing a logo for your company? This can be a daunting task for any size business. The first step in creating a logo should be looking inward at your business. Designing a new logo is the time to look at what your business stands for and to reflect on your core values. If…
Read MoreMeasure Customer Satisfaction with Reviews
It’s easier to keep current customers than acquire new ones, but how do people keep current customers? They keep them happy. How do they know they are happy? They measure customer satisfaction. A great place to gauge customer satisfaction is monitoring reviews. Start by looking at reviews left on sites such as Google, Facebook, Yelp,…
Read MoreMake Your Website Work for You
Have you ever gone to a website and instantly noticed how dated it looked? You probably didn’t trust the information being provided and questioned if the business was legitimate. By regularly reviewing and updating your website visitors will know they’re getting reliable and current information about your business, services, pricing, and contact information. In addition…
Read MoreHow To Use QR Codes in Your Business
What are QR codes? QR codes create a seamless transition from the physical world (print) to the digital world (online). They are created in a way that they can be read both top to bottom and left to right. This means they can hold much more information than a traditional bar code. Although they can…
Read MoreRe-branding: A new year’s resolution for your business
Has the personality of your company outgrown your current brand? A rebrand could be the perfect New Year’s solution. Rebranding can include updating your name, logo, colors, and marketing materials. Your business could go through a partial or full rebrand. Look at where your business is at currently to see how drastic of a rebrand…
Read MoreBrand vs. Branding
Having a Brand and Branding your company are two different things that can be a challenge to differentiate. The two words have very different definitions in marketing terms. Brand is you and how others perceive your business, whereas Branding are things you do to manage and influence your “Brand”. What is Brand? It’s the emotions…
Read MoreFour Common SEO Myths
Search Engine Optimization (SEO) is shrouded in myths, mystery, and outdated methods. It can be difficult to keep up with the latest practices when Google releases updates to the algorithm constantly. As you work on SEO, the most important thing to keep in mind is your customer. Does your website give them an experience that…
Read MoreTips for Improving Google Rankings
It can be difficult to know exactly what you should do in the eyes of Google in order to have a successful website. Google is a complex search engine with a constantly changing algorithm to rank websites. First and foremost, Google wants to know exactly who you are and what you claim to provide. Google…
Read More5 Tools to Audit & Monitor Your Website
For your website to continue to bring in new and returning customers alike, it’s important to know where your website is currently standing. Then you can investigate how to improve upon the website and its Search Engine Optimization (SEO). There are a variety of SEO and website tools available, but which ones should you start…
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