Analytics & Reporting

Building a Better Landing Page

September 6, 2022

Let’s start with what is a landing page. A landing page is a specific page on your website that users are directed to from an…

How Can I Measure My Online Efforts?

August 9, 2022

How do I know that my efforts for online advertising is not going to waste? There are many tools and resources we can use to…

Measure Customer Satisfaction with Reviews

March 8, 2022

It’s easier to keep current customers than acquire new ones, but how do people keep current customers? They keep them happy. How do they know…

5 Tools to Audit & Monitor Your Website

November 30, 2021

For your website to continue to bring in new and returning customers alike, it’s important to know where your website is currently standing. Then you…

Google Continuous Scroll – What does it mean for your website?

November 2, 2021

For years, digital marketing and Search Engine Optimization (SEO) centralized around the fact that your website must show up on the first page of Google…

Reading Your Google Analytics Report

November 18, 2019

If you are a Pinnacle Marketing Group website client, we will set up your Google Analytics account and send you a report each month. We…

Do More with Google Analytics

November 14, 2019

Google Analytics is an ocean of data, giving insight on your website’s performance and search behavior. While most people only get into the basics, you…

8 Google Analytics Terms to Know

November 12, 2019

Most of us know Google Analytics is a powerful tool for gathering data on website performance. But this information doesn’t mean much if you don’t…

Using Google Analytics for Your Business

September 24, 2019

If you are looking at improving your website, but aren’t sure where to start, the first step is data. Instead of haphazardly making changes, the…