Posts by Pinnacle Blog
Marketing Basics
In order to help have a strong connection with your audience, you must have a strong marketing platform. Marketing is comprised of a number of different strategies used to communicate your message and help customers chose you to do business with. Different strategies may include paid advertising like yellow pages, billboards, magazines, newspapers, or radio…
Read MoreAchieving Outstanding Customer Service
We all know that customer service is vital to a company and its reputation. But giving outstanding customer service can mean the difference between losing or gaining a potential sale. When a customer receives outstanding service, they are easier to serve, allows you to feel accomplished, and causes fewer problems during your transactions. Here are…
Read MoreHow to Market on Social Media
You want to be able to reach as much of the population as possible when marketing on social media, however many businesses try to reach everyone. This can be a mistake. Understanding your audience is the first step in sending the right message to the right people to meet your marketing goals. Finding your target…
Read MoreHow to Create Engaging Content
Content may be king, but only good content can reign in the fast-paced world of social media. Social media is a busy place with a growing number of businesses all fighting for your attention. So, what is good content? Anything that gets read, shared and used to make a purchase decision is considered content that…
Read MoreInstagram Tools for Businesses
When it comes to your business, Instagram can be a game-changer. From construction companies to hair salons, Instagram has the power to expand your business’s reach and increase customer engagement. Plus, any business can thrive on Instagram – even the small ones. The main reason why Instagram is great for businesses is because of the…
Read MorePower of the Business Review
With the amount of technology giving customers the ability to read and write business reviews, a business must be vigilant in remembering how important those reviews can be to their brand. It’s nearly unheard of to not read a review about a product or service. As a consumer, you want to make sure you’re buying…
Read MorePinterest: Why Your Business Should be Using it
When it comes to social media marketing, platforms like Facebook and Instagram seem to rule the game, causing other platforms to fall by the wayside. While Facebook and Instagram are great for business, creative apps like Pinterest can positively impact your business too! It’s becoming increasingly important to be creative and visual in your marketing,…
Read MoreBranding and Advertising: Twins of the Marketing World
For the success of any business, companies must consider branding and promoting that branding throughout their advertising. Branding is not a new concept, but advertising with that branding might be. It’s vital that the two are parallel to one another in any marketing strategy. A brand consists of logos, color schemes, and slogans. Your advertising…
Read MoreGoogle My Business
Having a digital presence is a necessity in today’s technology driven world. Making sure your business information is correct and current is probably the most important step. Your business is your bread and butter, so claiming it on Google My Business only makes sense. The steps are easy and once you’re done, Google will have…
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